Welcoming, strategy and action for those who truly want to evolve.
Mutual Evolutionary Mentality (MEM)
We connect psychology, careers, and strategies based on cognitive, behavioral, and relational approaches to promote concrete changes in behavior, relationships, and decisions.
We also provide intercultural consulting and portfolio management services in mental health, integrating clinical knowledge and strategic vision in diverse contexts.
Psychology, purposeful career and intercultural strategy.
Who are we?
More than a brand, a purpose born from real experiences
About the Mutual Evolution Mindset (MEM)
The Mutual Evolution Mentality began as a social program focused on empowering people from underrepresented groups. The impact it generated demonstrated that this wasn't just a one-off initiative, but the beginning of a larger movement. A commitment to diverse trajectories that cross geographic, cultural, and symbolic boundaries.
Today, it is a brand that integrates psychology, human development, and strategies focused on leadership, talent, and inclusive culture, operating across local and global contexts. With roots in Brazil and a presence in Ireland, we bring an approach sensitive to the multiple realities of those who live and work in diverse territories.
We believe that evolution happens through qualified listening, intentionality, and practical application. Therefore, we combine clinical and corporate experience with intercultural intelligence to promote real changes in behavior, relationships, and the way people and organizations grow.
Every decision is guided by values that support our purpose: humanization, trust, respect for diversity, mutual evolution, and continuous development. Wherever we are.
Because every journey matters. And growing, with awareness and strategy, is always a shared, living, and possible process.
About the Founder
From Capão Redondo to the world
Gisele is a social and clinical psychologist with experience in human development, cognitive and behavioral techniques, and talent management. Her career is marked by caring for people, inclusion, and the creation of spaces that foster transformation and belonging.
She holds degrees in Psychology and Human Resource Management from Anhanguera University, postgraduate degrees in Leadership, Careers, and Coaching, and a specialization in Cognitive Behavioral Therapy, both from PUCRS. She holds a Master's degree in Business Management from Atlantic Technological University (ATU) in Ireland, where she has lived for three years.
Throughout her career, she worked as a technology recruitment specialist, with stints at IT consultancies and startups. She led projects focused on inclusive leadership and the integration of people from underrepresented groups. More recently, she applied her strategic perspective to managing a portfolio of mental health products, working as a consultant for a business.
intercultural aimed at the migrant community in Ireland.
With clinical sensitivity and business acumen, he guides individuals and teams through processes of self-knowledge, balance, and professional development, connecting different cultural realities to profound transformative experiences.